Advertising on Facebook is one of the most effective internet marketing strategies at the current time. The social media network has millions of active users and customer interactions with businesses on the platform are at an all-time high. The real estate industry is a very competitive field, so it’s vital that businesses in the field take advantage of all of the online marketing platforms available in 2019. So, here are 6 tips for deploying more effective Facebook Ad campaigns for your real estate business:
1. Use demographics, location, behavioral and interest targeting options.
Besides the massive amount of traffic Facebook has, one of the key reasons why it is a powerful marketing platform for real estate businesses is that you can target ads to specific groups with laser point precision. This means you can save money on advertising by avoiding paying for ad impressions from users that are unlikely to ever purchase any of the properties your business currently has on the books. You can target ads based on location (zip code), age range, income, home ownership status, residential profiles (eg.”Likely to move”) and much more.
2. Incorporate video content.
Video marketing is a very effective way to showcase properties for sale on Facebook. Property listings with a video typically receive four times the inquiries of those without videos. If you want to take your real estate video marketing to the next level, start experimenting with 360-degree videos.
Such videos allow viewers to take an interactive virtual tour of a property from their computers. Be sure to use Facebook Ad Manager‘s recommended video specs for the best results.
3. Take advantage of carousel ads for property showcasing.
Facebook’s Carousel ad format is perfect for boosting the visual appeal of properties. You can use the ad format to showcase a series of properties in a specific area or multiple rooms from a single property. A carousel ad is basically a series of images displayed in a catalog type format with viewer scrolling options.
4. Create transparent ad copy.
The key to success in the real estate business is building trust. Buying a property is a huge financial decision, so people want to be sure they are going through a trustworthy real estate agent. This means you need to be as transparent as possible in all your Facebook Ad copy. Don’t be tempted to list unrealistic guide prices and make sure you use realistic photographs. Property specs in Facebook Ads also need to be as detailed and accurate as possible. Try to list information in a clear format.
5. Schedule ad spends for peak times.
Facebook Ads can be expensive, and your ad budget can run down quickly if you are paying for impressions and have not scheduled display times for your campaigns. Surveys should that properties are likely to sell 15% faster in mid-March to mid-April, so it can be worth saving a lot of your business’s ad budget to advertise listings during that period.
6. Highlight reviews and testimonials.
Using positive customer testimonials and reviews in your ad copy can be a great way to instill trust in your business’s services. While it can be easy to talk about how good your business is in first-person terms, words from previous happy clients can be a lot more powerful.
The six tips above are just a few of the things your real estate business can do to improve its social media marketing strategy with Facebook Ads. You can also find many successful case studies online featuring real estate companies who have published proof showing that paid advertising on Facebook works. So, what are you waiting for?