8 Reasons Why You Need a Social Media Expert For Your Real Estate Business In 2019

Social media platforms are often thought of as tools for online entertainment, but they can also be powerful marketing outlets for all different types of businesses, including real estate businesses. As a business, however, using the platforms can be counter-productive and time-consuming if you don’t have a serious online marketing plan. As a result, many businesses now opt to outsource all social media marketing to expert agencies who know how to generate a following, engage with followers, and create a consistent flow of new, entertaining and informative social media posts. Here are 8 reasons why you need a social media expert for your real estate business:

1. Avoid Conflicts

On a surface level, platforms like Twitter, Facebook and Instagram can be fun places for sharing photographs, stories, and fun comments, and connecting with friends and family. When businesses use the platforms to promote their brands, however, the platforms need to be approached from a different angle. Casual conversations often flow in unpredictable directions, so a more refined business approach is required to avoid conflicts that could reflect badly on your real estate business. Social media experts know how to craft engaging content that will promote your business’s property listings and real estate services without causing any controversy.

2. Save Money

Hiring a social media management company can cost your business a lot less than hiring in-house online marketing experts. A team of outsourcers will also have access to all the latest professional social media tracking and analysis tools that could otherwise your business thousands of dollars to obtain licenses for.

3. Access Affordable Diverse Content

Any type of social media marketing strategy requires the creation of lots of content. There is often a limit to the creatively of business, as coming up with new ideas for content every week can be time-consuming. Social media professionals have access to teams of creative copywriters who can come up with endless engaging content for your real estate business’s social media accounts.

4. Reputation Management

Expert reputation management is key for running a successful real estate business in 2019. Social media market experts know how to deploy damage control measures in the event that a disgruntled past client or angry competitor tries to destroy the reputation of your business using social media platforms.

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5. Maintain Professional Interactions

Arguably one of the main reasons why social media platforms have become such powerful marketing tools for businesses is that they allow for a very personalized approach to engagement with customers. Personalization and customization are vital for building client relationships in 2019. Social media experts can provide your real estate clients with a personalized, yet professional relationship with your business. Without help from social media specialists, however, it can often be too easy for a business to allow interactions on social media platforms to become less than professional.

6. Adherence To Terms And Conditions

While marketing and advertising are allowed on most social media platforms, each platform does have complex terms and conditions governing what is and is not allowed to be published. Expert social media agents can ensure your real estate company does not land in hot water with legal teams from any of the big players in the social media arena.

7. Analytics

Detailed analytics are essentials for seeings which areas of your business’s internet marketing campaigns require improvement. Social media experts will provide your real estate business with detailed monthly traffic analysis reports.

8. ROI Focused

It can be easy to waste a lot of time and money on social media platforms without seeing any real results. The best social media agencies provide ROI focused marketing plans to ensure every cent spent helps to grow your business.

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6 Tips To Make Facebook Ads Work For Your Real Estate Business

Advertising on Facebook is one of the most effective internet marketing strategies at the current time. The social media network has millions of active users and customer interactions with businesses on the platform are at an all-time high. The real estate industry is a very competitive field, so it’s vital that businesses in the field take advantage of all of the online marketing platforms available in 2019. So, here are 6 tips for deploying more effective Facebook Ad campaigns for your real estate business:

1. Use demographics, location, behavioral and interest targeting options.

Besides the massive amount of traffic Facebook has, one of the key reasons why it is a powerful marketing platform for real estate businesses is that you can target ads to specific groups with laser point precision. This means you can save money on advertising by avoiding paying for ad impressions from users that are unlikely to ever purchase any of the properties your business currently has on the books. You can target ads based on location (zip code), age range, income, home ownership status, residential profiles (eg.”Likely to move”) and much more.

2. Incorporate video content.

Video marketing is a very effective way to showcase properties for sale on Facebook. Property listings with a video typically receive four times the inquiries of those without videos. If you want to take your real estate video marketing to the next level, start experimenting with 360-degree videos. Such videos allow viewers to take an interactive virtual tour of a property from their computers. Be sure to use Facebook Ad Manager‘s recommended video specs for the best results.

3. Take advantage of carousel ads for property showcasing.

Facebook’s Carousel ad format is perfect for boosting the visual appeal of properties. You can use the ad format to showcase a series of properties in a specific area or multiple rooms from a single property. A carousel ad is basically a series of images displayed in a catalog type format with viewer scrolling options.

4. Create transparent ad copy.

The key to success in the real estate business is building trust. Buying a property is a huge financial decision, so people want to be sure they are going through a trustworthy real estate agent. This means you need to be as transparent as possible in all your Facebook Ad copy. Don’t be tempted to list unrealistic guide prices and make sure you use realistic photographs. Property specs in Facebook Ads also need to be as detailed and accurate as possible. Try to list information in a clear format.

5. Schedule ad spends for peak times.

Facebook Ads can be expensive, and your ad budget can run down quickly if you are paying for impressions and have not scheduled display times for your campaigns. Surveys should that properties are likely to sell 15% faster in mid-March to mid-April, so it can be worth saving a lot of your business’s ad budget to advertise listings during that period.

6. Highlight reviews and testimonials.

Using positive customer testimonials and reviews in your ad copy can be a great way to instill trust in your business’s services. While it can be easy to talk about how good your business is in first-person terms, words from previous happy clients can be a lot more powerful.

The six tips above are just a few of the things your real estate business can do to improve its social media marketing strategy with Facebook Ads. You can also find many successful case studies online featuring real estate companies who have published proof showing that paid advertising on Facebook works. So, what are you waiting for?

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3 Steps To Succeed In Your Real Estate Business Through B2B Social Media Marketing

For a long time, social media has been seen as a haven for B2B companies. This doesn’t mean that B2B companies can’t have a share of this cake. B2B social media marketing has continued to grow as more and more companies tap into social media platforms for more clients.

So, is it possible for a real estate business to tap into the success of B2B social media marketing? Yes. Businesses use this marketing strategy to make a kill in major social media networks. This success can come about when a strategic approach is taken by a B2B company. Here are 3 steps on how to succeed in your real estate business through B2B social media marketing.

1. Develop Your Marketing Objectives

It may become hard for you to run a profitable campaign without having the right objectives. The return on your real estate investment depends on the marketing goals that are set to push the overall growth of your company. You need to have goals relevant to your real estate business. This makes sure that you come up with a B2B social media marketing strategy.

Your goals should be reflected by the decisions that your real estate business makes. You should have a plan on how you will achieve these goals. Your business also needs to understand the significance of gaining visibility in the social media space.

The generation of targeted leads is one of the goals that your real estate business should have. This can lead to a handsome return on investment. You should also be able to build your brand through social media optimization. This objective gives away value and protects your real estate reputation. Another marketing objective that your business should offer is better customer service. This ensures that you resolve any customer issues promptly.

2. Get To Know Your Target Audience

There are lots of people with different interests in social media. You should be able to reach out to the audience who will connect with your real estate business. You also have to become influential on social media for other businesses to pay attention to you.

Your marketing needs to be shaped by your priorities and goals. You need to find out how best to grow your business. So how do you do that? How do you grow your real estate business on social media?

You need to analyze your competitors’ social behavior. Analysis of the content that they create should also be done as well as how they generate engagements. This analysis can help you do better in areas they are lagging for you to gain a competitive advantage.

You need to share content that will captivate your target audience. The real estate niche has lots of content that can be shared as blog posts or even videos. You should also look into the platform that is most receptive to your content.

The needs of your audience require you to create and assign personas to them. This helps you to deliver better services to your real estate clients. Specific strategies can be implemented for each unique persona thereby leading to an increase in sales.

3. Select The Right Social Media Platform

Social media platforms work in different ways. Different people with diverse priorities and interests exist in these platforms. The selection of the right platform is critical for the success of your real estate business. You should use a platform that is more viable for your business. The right platform should be matched with your real estate business objectives to build an audience.

The development and execution of an effective B2B social media marketing campaign can lead to the growth of your real estate business. This can increase sales and brand visibility. Other businesses will pay attention to what you offer through the effective implementation of a B2B social media marketing strategy in your real estate business.

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